Last year, NBC rejected a 30-second public service announcement about marriage equality to run during the Super Bowl.
Who ever thought football would become a political, well, football?
In recent weeks, CBS has been taking heat over its decision to allow Focus on the Family’s pro-life ad, featuring Heisman winner Tim Tebow, to air during the Super Bowl.
“We have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms,” spokesman Dana Mc Clintock said.
However, yesterday CBS announced that it had rejected a commercial for a gay dating site called Man Crunch.com: “After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot,” said CBS spokeswoman Shannon Jacobs.
“The problem is not with the quality (or not) of the Man Crunch ad,” he writes.
“The network's rejection of it merely highlights the obvious: that CBS had already decided where its ethical priorities lay when they accepted the commercial from Focus on the Family last week.
Working in a tough advertising climate, CBS surprised many Americans by explaining a new policy on advocacy ads after news emerged that it had agreed to show an antiabortion ad featuring Florida QB Tim Tebow and his mom, Pam.
That decision caused an uproar over the ad itself, the sponsor (the conservative organization Focus on the Family), and the prospect of politics seeping into a three-hour block where most Americans are trying to escape from the daily grind.After reviewing Man Crunch.com's commercial for the Super Bowl, CBS rejected the ad, saying "our standards and practices department decided not to accept this particular spot." Although the Super Bowl network cited financial reasons for the rejection, the gay dating Web site believes there is more to it than their credit status, since they offered to pay cash.Spokeswoman for Man Crunch Elissa Buchter said it's "straight-up discrimination." The commercial depicts two men watching the Super Bowl, and after brushing hands in a potato chip bowl, partake in a passionate make-out session.By some standards, that is tamer than the infamous "Snickers" ad that actually showed two men briefly kissing as they lunged after the same candy bar.(Apparently, food is a catalyst for homosexual encounters.) Dominic Friesen, a spokesman for Mancrunch.com, said: "We are very disappointed that in 2010 such discrimination is happening, especially given the fact that Focus on the Family is allowed to promote their way of life during the Super Bowl.There is a moment of hesitation, and then the men begin kissing.