In other words, I would describe most PUA advice as "How to be alpha as much as possible," like, 90% of the time, be "alpha," challenge her, tease her, etc... He DID mention that when you are being playful, be playful completely.And when you are being sincere, be sincere completely. Oh, another bit that I've heard only from Adam Gilad, and it was a shocker to me.Some even go to great lengths to create a hoax that looks & feels just like the real thing.

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I heard some other dating coach cite Adam Gilad as one of the best he's seen, unfortunately now I don't recall where I heard it (in fact I'm not even certain it was about Adam Gilad, but I think so--I know it wasn't about Adam Lyons).
Anyway, I've started to listen to Dating Younger Women and there's also a Boldness Code hour long webinar in it.
Creating an online profile which will attract younger women.
How to have effective conversations online with women. Tips to help you avoid common mistakes made by men when approaching younger women.
Many of them seem to emphasize being a bad-ass or proving that you're alpha--but it's like, the whole persona.
Adam Gilad, however, seems to be a genuine man who just happens to be able to be brazen and fearless, and not give a shit, but in exactly the right dose. His ingredients are more 50/50, or maybe he's just both all the time.
In all of these videos (they are really audios, but they are videos of audios with the narration transcribed with images--which is helpful because a few times I wasn't sure exactly what word he just said, so I could look at the video and there it was written out), there is a lot of helpful wisdom.