Playing cupid on the internet can be a lucrative business.
Even without Tinder, we’ve been focusing on [these aspects ] for the past couple of years because we knew that it was coming.” Online dating services have traditionally relied on two different business models – subscriptions and advertising.
Until recently, Tinder, which helps 50 million global users find casual hook-ups or true love, got by without any advertising But like any true romance, its model has evolved.
In a bid to monetise its offering, the dating app has introduced a premium service called Tinder Plus.
Users who are willing to pay can enjoy a range of new features, such as the ability to undo swipes or to declare a deep attraction through Super Likes.
“With RSVP, we’re trying to focus on dating rather than relationships,” says Heysen.
“If people pay for a contact stamp or a subscription to make contact with you, it does show a bit of effort.” Ok Cupid, on the other hand, is a free dating site that launched in 2004 as an alternative to subscription-based sites like
By using geo-locational technology on your smart phone, Happn connects users with other users as they pass each other on the street, as long as they’re within a certain radius of one another.
The site, which has raised US million since its launch, says it allows people to “seize everyday coincidences” and “avoid missed connections”.
When online dating app Tinder launched in September 2012, it turned the matchmaking world on its head.
Using your Facebook profile and GPS location, it could find you a mate – or at least a date – with the simple swipe of your mobile phone.
Love comes at a price – and this is good news for online dating sites.