"I think it's harmless, and it's safe, and for people in my age bracket, over 50, I think it's worthwhile." Joanna (not her real name) returned to New Zealand from a stint in London 10 years ago to find not a dating pool, but a dating puddle.
"There, it seemed you'd meet a lot more eligible people in your age group.
Everyone likes the outdoors, laughing, travelling, a glass of wine with their friends.
They're all looking for someone kind, down-to-earth, intelligent, with a good sense of humour.
"She's being the face of it for all these other people who are too scared to say, 'Yeah, I am 60, 65, and I can still meet someone'." Would she set up a profile for Jan on Tinder?
"I don't really like the thought of my mum on Tinder," says Hannah.
"Based on the people I know on Tinder, it is a little less serious, more 'lets hook up and have sex'." IN PRAISE OF TINDER Not so, says Hamish Aitcheson, a Tinder-using 57-year-old father of two.
While he's encountered plenty of people looking for a one night stand or just having a laugh, there are hundreds of Kiwis over 40-50 using Tinder to find romance.
Aitcheson recently started using the app again after a nine-month relationship – with a woman he met on Tinder – came to an end.
"I think it's a modern way to meet people," he says.
Instead, these people are taking to Tinder, or creating their own websites, looking for love and long-term relationships.
New services are popping up that specifically cater to this older market, such as Stitch, an app founded by Australian Andrew Dowling that targets those over 60.
They all post photos with pets, on boats, with a drink, disguising their flaws and looking as hot as possible.